Many content creators on OnlyFans fail to work well with their accounts’ analytics. As a result they don’t properly understand what works, what doesn’t, and the reasons behind it.
If you want to avoid making the same mistakes as others, this comprehensive guide about OnlyFans analytics is for you.
In this guide, you’ll learn …
- why it is essential to track your OnlyFans analytics,
- why OnlyFans’ built-in metrics ain’t enough and
- how tools like Infloww and Creatorhero can help you to stand out as a creator.
Let’s get into it!
Why Tracking Your OnlyFans Analytics is Essential
Make Informed Content Decisions
Tracking analytics offers a huge advantage: it shows you what kind of content your audience wants to see.
Once you understand which posts get people talking, tipping, or even asking for custom stuff, you can adjust your strategy and double down on what’s working the best.
This is a win-win-situation as both you and your subscribers get what they want.
Boost Engagement and Keep Fans Around
Engagement is arguably the most important metric for OnlyFans content because it directly reflects how interested fans are in your work.
Since OnlyFans operates on a subscription model, keeping fans engaged supports recurring revenue and therefore is essential to being successful on the platform.
But it is only through understanding your account’s analytics that you will be able to make informed content decisions that support high engagement.
For instance, you should create engaging captions by including questions, polls and rewards related to the content piece.
Another great way to foster high engagement is the inclusion of Call-to-Actions (so-called CTAs) in the captions of your feed posts. This drives engagement in the feed and initiates conversations in the DMs.
Find Ways to Grow
Once you work well with your analytics, you will start to understand your audience. This gives you a strategic advantage when making decisions about your content or pricing.
Optimal Posting Hours
For instance, if you see more engagement on certain days or times, you can plan posts or deals to get more eyes on your content.
To learn more about your feed content’s engagement, check the statistics in your OnlyFans account by clicking on the statistics section’s sub-category “Engagement”.
Optimal Subscription and Special Offer Prices
Also, watching how your fans react to price changes or special offers can help you improve your subscriptions plans.
Speaking of price changes, bear in mind that increasing your subscription price leads to an automatic cancellation of all current subscriptions. This will definitely impact your earnings in the short-term.
Therefore, it is highly important to choose the right subscription price from the beginning.
If you want to learn more about how to set up your OnlyFans account, read this article.
So, instead of changing the subscription price, think about profile promotion campaigns, subscription bundles and free trial links.
For instance, you can set discount campaigns in your account settings under “subscription price and bundles”.
Why OnlyFans’ Built-In Analytics Ain’t Enough
Just the Basics
As opposed to external creator management tools like Infloww, OnlyFans gives content creators just a basic understanding of what’s going on with their accounts.
While the earnings section helps creators to better understand their income structure, the statistics section summarizes data on …
- Earnings – the total income generated from subscriptions, tips, and pay-per-view (PPV) content before fees or deductions,
- Payouts – the amount paid out to the creator after platform fees and any other deductions, representing the actual amount received
- Chargebacks – refunds initiated by subscribers, often due to disputes or fraudulent charges, which result in deductions from the creator’s earnings,
- Referrals – new users (creators or fans) who join OnlyFans through a creator’s referral link, potentially earning the referrer a commission,
- Engagement (on individual feed posts) – interactions with a creator’s content, including likes, comments, shares, and messages
- Reach – the total number of unique users who have viewed a creator’s content
- Fans – subscribers who actively follow a creator’s OnlyFans account
This information gives you a rough picture of how your account is doing, but it doesn’t go deep enough to tell you which content works best with your audience or who your most loyal followers are.
No Centralized Dashboard
Even though OnlyFans provides quite valuable insights, the platform doesn’t have a centralized dashboard.
This means that while the information technically is available, there is no comprehensive summary of that data.
For example, you can see content views and likes directly through your posts, but there is no advanced analytics page summarizing this data comprehensively.
No Advanced Content Performance Analysis
Even though OnlyFans provides creators with several essential metrics to help track performance, earnings and audience engagement, it does lack some in-depth analytics.
Here is what’s missing:
Detailed Audience Demographics
Unlike other platforms, OnlyFans doesn’t provide demographic insights such as age, gender, and interests.
But this very information would help creators tailor content to their audience and also identify growth opportunities.
For instance, if your fans are primarily based outside of the United States, there is definitely room for improvement as the U.S. has the biggest user base on the platform.
However, having a non english-speaking audience also highlights the importance of employing chatters that are proficient in the respective language.
Regardless of what is the smartest strategic approach for your specific situation, top notch OnlyFans agencies like Calu Agency can help with their expertise and experience.
So, apply today and find out how we can help you grow your OnlyFans account!
Funnel Tracking and Conversion Insights
OnlyFans also doesn’t display information on traffic sources and subscriber journeys.
This means that there is no data available on how new subscribers found the creator’s profile or when and why the users subscribed.
However, this knowledge would allow creators to focus on the most effective promotional channels and understand what content or actions lead to conversions.
Churn Analysis and Subscriber Retention
OnlyFans shows basic data on how many subscribers renew their subscriptions and how many new users convert after initial visits.
But more in-depth churn analysis would help creators understand why users unsubscribe in the first place and which content or offers make them change their minds.
Comparative Analysis
OnlyFans’ analytics don’t include benchmarks and comparisons.
Nonetheless, comparative metrics can offer context by comparing performance against similar profiles or historical data such as monthly or quarterly growth rates.
Top Analytics Tool for OnlyFans Creators
Introduction
Since we’ve been successfully using Infloww for many years now at Calu Agency, this guide will exclusively focus on that specific tool.
However, you might as well use Creatorhero or any other creator management tool and still get great results.
In the end, it doesn’t matter which one you choose. They all get the job done. So, don’t overthink it.
That being said, please understand that neither of the tools have paid us to write about them nor even know about the existence of this guide. We’re just here to help creators.
Infloww – Calu’s Tool of Choice
Infloww brands itself as the leading OnlyFans management tool in the world. It is designed to enhance efficiency and maximize revenue and is well suited for creators and agencies alike.
You can try the services for free before subscribing to it, you don’t need a credit card and you can cancel the subscription at any time.
To learn more about Infloww, just follow this link to their website.
Features
Infloww has numerous great features that creators can use to access the data that OnlyFans is gathering but not sharing through their integrated dashboard.
To give you a rough overview of what you can do with Infloww, here are the top features that we frequently use at Calu Agency.
Automated Messages
This feature allows creators to send out automated messages and, by that, target specific user groups and save an incredible amount of time.
For example, you can set an automated …
- welcome message for every new subscriber,
- messages for expiring fans to incentivize the extension of their subscription,
- messages for expired fans to make them resubscribe or
- reward messages for loyal fans providing free content as a loyalty bonus.
In practice, you first classify your fans into different groups (more on that down below in the “Smart Lists” section) and then think about how automated mass messages can help you improve the fan experience.
So, mass messages can help you customize the fan experience at scale.
Fan Reports
This feature gives you a comprehensive overview of …
- fan inflow – the number of new subscribers joining your OnlyFans account
This metric ultimately gives you insights on the effectiveness of your promotional efforts. If you have a low fan inflow, you might be doing something wrong.
Common mistakes are:
#1 A bad OnlyFans profile set-up. Make sure to give users an idea of what they can expect from you after subscribing to your account.
A bad profile picture, a bad header image or a bad bio can and frequently do prevent people from subscribing. So, choose enticing but not revealing profile and banner images. Also, make your bio personal and include CTAs.
#2 A bad social media strategy. Social media promotion is essential to get traffic to your OnlyFans page. So, frequently review your engagement on social media.
Key performance indicators (KPIs) such as clicks, followers and likes on your posts give you a rough but sufficient overview about your situation.
Understand that if no one is watching your content on social media, no one will subscribe to your OnlyFans profile.
#3 A bad marketing funnel set-up. In the context of OnlyFans, a marketing funnel involves strategically guiding potential subscribers from social media platforms like Instagram or TikTok to your OnlyFans account.
Theoretically, this is one of the most effective promotion strategies in the industry. However, if it is not done correctly, it is basically useless. So, review the link in your bio.
If, for example, the design is bad (e.g. unenticing images and no or bad CTAs), people will not bother to check out your OnlyFans profile. Frequently review your bio link statistics in order to get an idea of how effective it is.
Views and click-through-rates (CTRs) are the KPIs you should look out for. Aim for a CTR of 40-60%.
- churn rate – the percentage of subscribers who do not renew or cancel their subscriptions
If you’re consistently losing subscribers to a conspicuous extent (e.g. a churn rate of …), it most definitely can be traced back to one of these common mistakes:
#1 An extremely long response time in your DMs. Be aware that you won’t be able to build a meaningful connection with your fans if you don’t respond to them in an adequate amount of time.
#2 Inactivity in your feed. As a rule of thumb, you should upload content to your feed on a daily basis. Even though this sounds ridiculously time-consuming, it is just a matter of preparation (e.g. scheduling your feed posts). Your fans won’t see value in subscribing if you don’t regularly provide new feed content.
#3 Bad content. If your content is bad, people will not renew their subscription or even unsubscribe from your account. So, make sure to focus on quality. Also, understand that the content you offer on OnlyFans should exclusively be available on the platform. Fans won’t pay a subscription to see content that you make available for free on social media. Rather focus on amateur content that gives exclusive insights.
#4 Bad chatting. Even if your response time is low and your content quality is high, it is very important to provide a unique user experience in the one-on-one chats. Focus on personal interactions and don’t be too pushy when it comes to selling content. This is especially relevant at the beginning of conversations. Also, get used to making notes on important aspects about your fans. Infloww even provides a template for this.
- subscription length – the duration that a subscriber remains active before canceling or not renewing their subscription
This metric allows you to understand who has a genuine interest in your content. Fans who subscribe for a long time might be high-spenders in disguise.
This is what you should do:
I. Classify your fans by subscription length.
II. Compare the list of your longest subscribers with your high-spender list.
III. Identify those fans who have been subscribing for a substantial amount of time without spending a substantial amount of money.
IV. Reward those fans for their loyalty and focus on building a very close relationship with them. Avoid superficial conversations and, instead, try to get to know the person. This way you maximize the fan’s earnings potential.
- total spend of individual fans – the cumulative amount each fan spends on your OnlyFans account including subscriptions, tips, pay-per-view (PPV) content and other purchases.
Identifying high-spenders with this feature helps you to prioritize which fans you should focus on.
In many cases, high-spenders are the main drivers of your earnings, and can easily generate you five digit monthly profits if you maintain a close and meaningful relationship.
On the flip side, identifying low-spenders is equally important, as they typically waste your time. They desire the most explicit and valuable content, but never want to pay.
Share for Share
With the help of this feature, creators can manage their share-for-share (SFS) campaigns.
For those who don’t already know, SFS campaigns involve two creators promoting each other’s profiles to their respective audiences. The goal is to increase visibility and attract new subscribers.
Infloww’s SFS feature allows you to set campaign rules, manage requests and organize the posting schedule.
Smart Lists
With Infloww you can automatically categorize your fans by …
- subscription length – the duration that a subscriber remains active before canceling or not renewing their subscription,
- total spend – the cumulative amount each fan spends on your OnlyFans account including subscriptions, tips, pay-per-view (PPV) content and other purchases,
- expiring subscriptions – subscribers whose subscription period is approaching its end, indicating that they are near the renewal date,
- expired subscriptions – subscribers who have reached the end of their subscription period and have not renewed, making them inactive until they choose to resubscribe,
- new subscriptions – subscribers who recently joined your OnlyFans account.
By using smart lists, creators gain a better understanding of who their most loyal fans are and can aim at improving their experience even further.
Tracking Links
Tracking lists allow creators to understand subscriber journeys.
Implementing tracking links brings transparency into the effectiveness of your social media promotion as it shows how many subscribers came from other platforms like Instagram or TikTok.
This way you can identify which accounts and social media platforms convert the most.
Pricing
The Pricing at Infloww can be divided into two different categories – OnlyFans agencies and OnlyFans creators.
The subscription costs are directly linked to how much money the agency or creator makes on a monthly basis.
If you’re an independent OnlyFans creator, you will end up paying something between $15 (monthly OnlyFans earnings below $500) and $250 (monthly OnlyFans earnings above $30.000) per month.
For more detailed information, check out their pricing structure on their website.
How to Use Analytics to Increase Your OnlyFans Earnings
So far, you have learned that …
(1) it is essential to track your analytics to understand what kind of content works and what doesn’t and
(2) that the built-in metrics that you find in your OnlyFans account ain’t enough to really understand what’s going on with your content.
What’s still missing is the knowledge on how to use these analytics to adjust your content strategy and make more money off of that.
Spot Your Best-Performing Content
Analytics help you spot your top-performing posts based on engagement and earnings.
So, at first, try to understand why the given content piece may have performed significantly better than others.
Ask yourself these questions:
- Did you show body parts that you didn’t show in other content pieces?
- Did you include a powerful call-to-action in the caption that might have driven engagement?
- Did you include polls to drive engagement (e.g. let fans vote which outfit they like the best or which type of content they would like to see in the future)?
Once you figure out what content clicks with your audience, you can make more of it to boost your income.
Custom-fit Content to Your Audience’s Profile
Use the creator management tools to understand your audience.
How old are they on average? Where are they located? With which content do they engage with the most? Given this information, how can you optimize your content?
By learning about your audiences’ preferences you create more personal experiences and ultimately keep subscribers hooked and ready to support you.
Launch Targeted Promotions and Tweak Prices
Subscriber behavior data can help you run promotions that work.
For example, if you see that people engage more on weekends, you might want to offer special deals or discounts during those times.
Also, by watching how your audience reacts to different pricing plans, you can change your subscription rates and content prices to boost your earnings.
Think About Getting Help From OnlyFans Experts
Getting help isn’t a weakness, it is the exact opposite – a sign of maturity and strength.
Successful OnlyFans creators are usually characterized by two distinct traits.
- They know what they don’t know.
- They focus on the things that they’re good at.
And this makes utter sense if you think about it. Because it obviously takes great time and effort to understand and work well with your accounts’ analytics.
So, the best advice for a lot of creators is to really think about partnering with either more experienced creators or a top notch OnlyFans agency like Calu Agency.
You don’t have to do it alone – if you don’t want to!
Experienced OnlyFans Creators
It is pretty much common sense nowadays that your friends and in this case more specifically your co-workers tell a lot about you.
Surround yourself with people that are doing better than you and from whom you can learn.
So, if you want to become successful on OnlyFans, get in touch with creators that are already successful.
This is one of the best ways to improve and get closer to your goals.
OnlyFans Management Agencies
Alternatively, If you feel overwhelmed by tracking and analyzing your accounts’ data or simply seek expert advice, think about teaming up with management agencies like Calu Agency.
Besides other services, these agencies are also experts in data analytics.
By partnering with an agency, you can fully focus on what you’re good at – making content.
So, schedule a call to talk to one of our account managers and find out how we can help you grow your account!
To wrap up
Keeping an eye on OnlyFans stats is key for creators who aim to earn more and make informed choices.
While OnlyFans gives you some basic numbers, external tools like Infloww and Creatorhero offer deeper insights to understand your audience, improve your content, and ultimately boost your income.
These tools give you useful info that can help you fine-tune your approach, connect with fans better, and make more money.
And if you don’t want to do it alone, think about teaming up with more experienced creators or a top notch OnlyFans agency like Calu Agency.
Get in touch with us to get expert help on data insights, planning, and making the most of your OnlyFans journey!
